{"product_id":"graphic-designers-guide-to-clients-ellen-m-shapiro-9781581152760","title":"Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work","description":"Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. \u003cp\u003e\u003c\/p\u003eThen, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gob , and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients' needs. \u003cp\u003e\u003c\/p\u003eTheir advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes \u0026amp; Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers. \u003cp\u003e\u003c\/p\u003eWhether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ellen M. Shapiro\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1581152760\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781581152760\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Allworth\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.14h x 6.02w x 0.65d","brand":"Ellen M. Shapiro","offers":[{"title":"Paperback","offer_id":44057059197183,"sku":"9781581152760","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7473603e-c7d9-4014-980b-fb59ecff4fd5.jpg?v=1685044793","url":"https:\/\/www.whiterainbookhouse.com\/products\/graphic-designers-guide-to-clients-ellen-m-shapiro-9781581152760","provider":"WR Book House","version":"1.0","type":"link"}