{"product_id":"graphic-sales-tom-stearns-9798994838006","title":"Graphic Sales: How to Build a Prospecting Playbook (for Sales Leaders)","description":"\u003cp\u003e\u003cstrong\u003e​​Most sales teams don't have a prospecting problem.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThey have a playbook problem.\u003c\/p\u003e\u003cp\u003eYour reps are out there cold-calling, emailing, and spraying messages into the void-while you're stuck answering the same questions over and over, trying to create consistency out of chaos.\u003c\/p\u003e\u003cp\u003eGraphic Sales is a visual, funny, battle-tested method for building a prospecting playbook that works.\u003c\/p\u003e\u003cp\u003eWritten for sales leaders, this must-have guide walks you through the fundamentals that drive predictable pipeline: defining your ideal customer profile (ICP), clarifying your value, crafting messaging that lands, and executing across cold calls, email, LinkedIn, events, and more.\u003c\/p\u003e\u003cp\u003eBut this isn't another dry sales manual.\u003c\/p\u003e\u003cp\u003eEach chapter starts with a comic-yes, really, it's a graphic novel!-then breaks down what to do, why it matters, and how to implement your strategy. Complete with templates, real client examples, and even AI prompts, Graphic Sales helps your team move faster without sounding like robots.\u003c\/p\u003e\u003cp\u003eIf you want a team that stops guessing, starts executing, and finally runs outbound with discipline and confidence . . . \u003c\/p\u003e\u003cp\u003eThis is your playbook.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Stearns,Peter Cleary\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798994838006\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stearns.IO\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 198\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.51d","brand":"Tom Stearns","offers":[{"title":"Paperback","offer_id":48440797200639,"sku":"9798994838006","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad8f4ee2-c29c-4779-b096-ce91adb4e7d5.jpg?v=1777184876","url":"https:\/\/www.whiterainbookhouse.com\/products\/graphic-sales-tom-stearns-9798994838006","provider":"WR Book House","version":"1.0","type":"link"}