{"product_id":"grassroots-marketing-of-environmental-non-profit-havah-jaffe-9783639273649","title":"Grassroots Marketing of Environmental Non-Profit Organizations","description":"Los Angeles' small, grassroots environmental non-profit organizations are not optimizing their public relations or their social marketing practices to the public in ways that maximize recruitment of members, volunteers and supporters. This is a challenge for most small environmental non-profits. This thesis is meant to be a guide to marketing staff and volunteers of local environmental non-profits, in order to help them to better convey their missions and messages to the people of their communities, by: - Describing the marketing practices of a few small, grassroots environmental non-profit organizations, - Analyzing case studies of those organizations, - Presenting suggestions for marketing and public relations, - Offering tools for social marketers of grassroots environmental non-profit organizations. As prerequisites to discussing the topic, it also covers: o The marketing continuum of the environmental movement, o The history of the environmental movement in the United States, o American public conceptions surrounding environmentalism and ecology, o And, different marketing theories and techniques that can relate to grassroots environmental non-profit organizations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Havah Jaffe\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3639273648\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783639273649\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VDM Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"Havah Jaffe","offers":[{"title":"Paperback","offer_id":48440366006527,"sku":"9783639273649","price":73.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ba30cde3-dbf7-42a0-8120-79b09fe5495c.jpg?v=1777181973","url":"https:\/\/www.whiterainbookhouse.com\/products\/grassroots-marketing-of-environmental-non-profit-havah-jaffe-9783639273649","provider":"WR Book House","version":"1.0","type":"link"}