{"product_id":"graybeard-lectures-mark-d-donnelly-9781956688665","title":"Graybeard Lectures: Practical, Old School Advertising","description":"\u003cp\u003eAdvertising didn't stop working. We just forgot how humans work.\u003c\/p\u003e\u003cp\u003eEvery year brings new platforms, new metrics, and new promises that this time marketing will finally be solved. And yet, most advertising still struggles to earn attention, build trust, or be remembered beyond the next scroll.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe GGraybeard Lectures: Practical, Old School Advertising\u003c\/em\u003e is not a book about trends, hacks, or technology. It is a calm, hard-earned field guide to how advertising actually works when real people are involved.\u003c\/p\u003e\u003cp\u003eWritten in the seasoned voice of a lifelong educator and practitioner, this book distills decades of classroom teaching, boardroom experience, nonprofit campaigns, and brand missteps into clear, human-centered principles that outlast platforms. It explores why attention must be earned, why familiarity beats novelty, why clarity is a strategic advantage, and why emotion decides long before logic explains.\u003c\/p\u003e\u003cp\u003eThrough real-world anecdotes, quiet humor, and practical insight, the book challenges the habits that make modern marketing busy but ineffective, and replaces them with ideas that build memory, trust, and long-term value.\u003c\/p\u003e\u003cp\u003eThis is a book for marketers, creatives, nonprofit leaders, educators, and anyone tired of chasing the next thing while forgetting the basics that actually work.\u003c\/p\u003e\u003cp\u003eBecause the tools will change again.\u003c\/p\u003e\u003cp\u003e People won't.\u003c\/p\u003e\u003cp\u003eAnd advertising that respects that truth still works.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark D. Donnelly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1956688668\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781956688665\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rock \/ Paper \/ Safety Scissors\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 76\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.21d","brand":"Mark D. Donnelly","offers":[{"title":"Paperback","offer_id":48874549510399,"sku":"9781956688665","price":27.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/graybeard-lectures-mark-d-donnelly-9781956688665","provider":"WR Book House","version":"1.0","type":"link"}