{"product_id":"great-idea-to-a-great-larry-kilham-9781508617211","title":"Great Idea to a Great Company: Making Inventions Pay","description":"This book takes the reader through the essential steps of forming a successful technically-based company. Included are such topics as forming a vision, creating a product, patents and trademarks, formulating a business plan, the basics of marketing, finance, production, patents and all the various elements, formal and informal, that pull the whole process together. All major points are illustrated by examples drawn primarily from family companies based on inventions. The story-telling style captures the attention of beginners as well as seasoned entrepreneurs. The book is very meaty and avoids the mantras, over-simplification and feel-good approaches of many \"How to\" business books.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Larry Kilham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 150861721X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781508617211\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.49d","brand":"Larry Kilham","offers":[{"title":"Paperback","offer_id":44522530472191,"sku":"9781508617211","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e4c810b2-5250-4875-b010-779b36ae29b6.jpg?v=1700157729","url":"https:\/\/www.whiterainbookhouse.com\/products\/great-idea-to-a-great-larry-kilham-9781508617211","provider":"WR Book House","version":"1.0","type":"link"}