{"product_id":"great-speech-cesar-cervantes-9781636804187","title":"Great Speech!: A Simple \u0026 Proven Blueprint to Crafting Keynotes \u0026 Signature Talks","description":"\u003cp\u003e\u003cstrong\u003eIs this thing on?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are two kinds of speeches in the world: the ones that change lives and the ones that make people wish they had different lives. If you've ever sat through the second kind (and who hasn't?), you know what we mean. Whether you're delivering your viral signature talk or a corporate keynote speech, this book will ensure your audience isn't secretly dialing 911 in the hopes of getting the building evacuated.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHere's the good news: you've done the hard part already. You're an expert. Maybe you've written a whole book about it. Maybe two. It's groundbreaking and earth-shattering, and you know people need to hear it. But turning that into a talk that people will actually listen to? That's a different skill entirely. Don't worry-we've got the blueprint.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAuthors Cesar Cervantes and Steven Hayward have cracked the code for creating unforgettable speeches. In Great Speech!, they reveal their proven blueprint, which has generated over 24 million views and hundreds of standing ovations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll discover how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Transform your expertise into a career-defining talk with our proven blueprint. \u003c\/p\u003e\u003cp\u003e- Hook your audience from the first word with psychology-backed strategies.\u003c\/p\u003e\u003cp\u003e- Turn complex ideas into a problem statement that makes audiences forget to blink.\u003c\/p\u003e\u003cp\u003e- Create an O.M.G. moment that audiences will share for years to come.\u003c\/p\u003e\u003cp\u003e- Design a call-to-action that can spark a movement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Great Speech Can Change The World (and your business). \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLet's Create Yours.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cesar Cervantes, Steven Hayward\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636804187\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636804187\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ethos Collective\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/17\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 126\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.27d","brand":"Cesar Cervantes","offers":[{"title":"Paperback","offer_id":46880846217471,"sku":"9781636804187","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6f574067-f36e-4641-bb2e-c5fdea57ae5f.jpg?v=1747969900","url":"https:\/\/www.whiterainbookhouse.com\/products\/great-speech-cesar-cervantes-9781636804187","provider":"WR Book House","version":"1.0","type":"link"}