{"product_id":"green-giants-e-williams-9781400242641","title":"Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses","description":"\u003cp\u003eWhat do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones. \u003cem\u003eGreen Giants\u003c\/em\u003e examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Iconoclastic Leader\u003c\/li\u003e\n\u003cli\u003eDisruptive Innovation\u003c\/li\u003e\n\u003cli\u003eA Higher Purpose\u003c\/li\u003e\n\u003cli\u003eBuilt In, Not Bolted On\u003c\/li\u003e\n\u003cli\u003eMainstream Appeal\u003c\/li\u003e\n\u003cli\u003eNew Behavioral Contract\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePacked with eye-opening research, exclusive interviews, and enlightening examples, \u003cem\u003eGreen Giants\u003c\/em\u003e serves as your blueprint for merging wild profitability with social responsibility.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e E. Williams\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1400242649\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781400242641\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d","brand":"E. Williams","offers":[{"title":"Paperback","offer_id":44071434387711,"sku":"9781400242641","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_426ff332-3882-4310-a908-9ff05771fe62.jpg?v=1685436070","url":"https:\/\/www.whiterainbookhouse.com\/products\/green-giants-e-williams-9781400242641","provider":"WR Book House","version":"1.0","type":"link"}