{"product_id":"green-goldfish-2-lauren-mcghee-9781732665224","title":"Green Goldfish 2: 15 Keys to Driving Employee Engagement","description":"Unlocking the 15 Keys to Employee Engagement\u003cp\u003e\u003cem\u003eGreen Goldfish 2.0\u003c\/em\u003e is based on the simple premise that employees are the key drivers of customer experience and that \"Happy Employees Create Happy Customers.\" The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. The book is based on the findings of the Green Goldfish Project, an effort which crowdsourced over 1,001 examples of signature added value for employees. Key themes emerged from the Project and the book is filled with over 200 examples.\u003c\/p\u003eCreating Green Goldfish in your organization provides three benefits: \u003cp\u003e1. \u003cstrong\u003eDifferentiation\u003c\/strong\u003e - Doing little extras provide a tangible way to stand out in a sea of sameness. The little extra gives the company a \"remark\"able difference or set of signature differences. \u003c\/p\u003e\u003cp\u003e2. \u003cstrong\u003eRetention\u003c\/strong\u003e - If you keep employees happy, they tend to stick around longer.\u003c\/p\u003e\u003cp\u003e3. \u003cstrong\u003eWord of mouth\u003c\/strong\u003e - By creating a culture that attracts talent, you can become a desired place to work. The result is that you'll get more \"A\" players.\u003c\/p\u003eThe book is broken into three main sections: Section I: Here we outline the \"Why\"\u003cp\u003eThis part of our book explores the reasons for focusing on engagement and where the metaphor of a Goldfish originated.\u003c\/p\u003eSection II: This is where we explore the \"Ingredients\"\u003cp\u003eWe'll uncover the five R.U.L.E.S. for creating a Green Goldfish: Relevant, Unexpected, Limited, Expressive and Sticky.\u003c\/p\u003eSection III: The \"What\"\u003cp\u003eHere we share the 15 different types of Green Goldfish and the categories they fall under: the three B's: Building, Belonging, and Becoming.\u003c\/p\u003ePraise for Green Goldfish 2.0: \u003cp\u003e\"So often overlooked, and so very vital to building company value... empowering employees to support each other and the brand. Green Goldfish 2.0 will walk you step-by-step through achieving this critical goal.\" - TED RUBIN, AUTHOR OF \u003cem\u003eRETURN ON RELATIONSHIP\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"\u003c\/strong\u003e\u003cem\u003eGreen Goldfish 2.0\u003c\/em\u003e shows how to manage employees by commitment and not control. Bravo \" - BARRY MOLTZ, AUTHOR OF \u003cem\u003eBAM, BOUNCE\u003c\/em\u003e, AND \u003cem\u003eGETTING BUSINESS UNSTUCK\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"\u003c\/strong\u003e\u003cem\u003eGreen Goldfish 2.0\u003c\/em\u003e takes customer service to a whole new level by focusing on EMPLOYEE service, and how to do well by your employees - so they take care of your customers. Packed with stories, insights and R.U.L.E.S. any company can follow, this book is a must-read for managers of companies of all shapes and sizes who know that employees don't leave jobs--they leave managers, especially when they don't feel your love and appreciation. Pick this up, and start engaging your team and making more GREEN \" - PHIL GERBYSHAK, AUTHOR OF \u003cem\u003eTHE NAKED TRUTH OF SOCIAL MEDIA\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lauren McGhee, Stan Phelps\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1732665222\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781732665224\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e 9 Inch Marketing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.52d","brand":"Lauren McGhee","offers":[{"title":"Paperback","offer_id":44069089476863,"sku":"9781732665224","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f179d833-c9eb-44a3-a975-7a6a2b715786.jpg?v=1685422740","url":"https:\/\/www.whiterainbookhouse.com\/products\/green-goldfish-2-lauren-mcghee-9781732665224","provider":"WR Book House","version":"1.0","type":"link"}