{"product_id":"green-marketing-perspectives-sonu-dua-9781836087731","title":"Green Marketing Perspectives: Effective Messaging for Sustainable Practices","description":"\u003cp\u003eIn response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. \u003cem\u003eGreen Marketing Perspectives\u003c\/em\u003e delves into the profound impact of the Green Concept's emergence and the ways in which companies are altering their marketing strategies to leverage green and sustainable messaging.\u003c\/p\u003e \u003cp\u003eCovering subjects such as green messaging via traditional and social media, green marketing campaigns, innovative marketing and customer value marketing, the contributors also highlight the ubiquitous issue of 'greenwashing' in its various forms. With cases drawn from around the world this will be a valuable addition to the literature on Green Marketing for students, researchers and industry experts.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sonu Dua\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 183608773X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781836087731\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Sonu Dua","offers":[{"title":"Hardcover","offer_id":46685576626431,"sku":"9781836087731","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_14415c2a-f574-47af-91ea-4a09a583baec.jpg?v=1741726150","url":"https:\/\/www.whiterainbookhouse.com\/products\/green-marketing-perspectives-sonu-dua-9781836087731","provider":"WR Book House","version":"1.0","type":"link"}