{"product_id":"gross-deception-dale-pollak-9780999242735","title":"Gross Deception: A Tale of Shifting Markets, Shrinking Margins, and the New Truth of Used Car Profitability","description":"\u003cp\u003e\u003cb\u003eA journey of discovering and correcting a hole in the used car universe.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, \u003ci\u003eGross Deception\u003c\/i\u003e is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work. \u003cp\u003e\u003c\/p\u003e Referred to as ProfitTime, Dale's solution includes both the \"New Math of Used Vehicles\" and the \"Investment Score\" system, helping you to know the ROI and net profit potential of every vehicle. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWith Dale's ProfitTime solution you will: \u003c\/b\u003e\u003cp\u003e- Invigorate your cash flow\u003c\/p\u003e\u003cp\u003e- Increase your sales volume\u003c\/p\u003e\u003cp\u003e- Introduce new metrics\u003c\/p\u003e\u003cp\u003e- Initiate value-based management\u003c\/p\u003e\u003cp\u003e- Identify market shifts \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Through metric and methodology, \u003ci\u003eGross Deception\u003c\/i\u003e will restructure how you view a car's time on the lot.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dale Pollak\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0999242733\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780999242735\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vauto Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/04\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.80w x 0.70d","brand":"Dale Pollak","offers":[{"title":"Hardcover","offer_id":44045872201983,"sku":"9780999242735","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6f434916-ceaf-439a-958b-d3034889d333.jpg?v=1684981267","url":"https:\/\/www.whiterainbookhouse.com\/products\/gross-deception-dale-pollak-9780999242735","provider":"WR Book House","version":"1.0","type":"link"}