{"product_id":"grow-the-core-david-taylor-9781118484715","title":"Grow the Core: How to Focus on Your Core Business for Brand Success","description":"\u003cp\u003eGrow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.\u003cbr\u003e \u003cbr\u003e These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym.\u003cbr\u003e \u003cbr\u003e The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Taylor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118484711\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118484715\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/25\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.10w x 1.30d","brand":"David Taylor","offers":[{"title":"Hardcover","offer_id":43980863766783,"sku":"9781118484715","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_045a8ac5-d459-48cb-8497-984aadb7eb36.jpg?v=1683252326","url":"https:\/\/www.whiterainbookhouse.com\/products\/grow-the-core-david-taylor-9781118484715","provider":"WR Book House","version":"1.0","type":"link"}