{"product_id":"growth-engineering-rita-okonkwo-9781394378463","title":"Growth Engineering: How to Build Systems That Drive Product Success in an Ai-Driven World","description":"\u003cp\u003e\u003cb\u003eBuild software that users actually use with proven growth-oriented software development strategies\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGrowth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World, \u003c\/i\u003e experienced software engineer with the Microsoft Experiences + Devices Growth team, Rita Okonkwo, delivers a strategic guide for anyone interested in building tech products that scale organically through smart technical choices. \u003c\/p\u003e\u003cp\u003eYou'll learn how clean architecture, thoughtful instrumentation, and experimentation frameworks directly influence growth outcomes. With a focus on practical systems and real-world decision-making, this book shows how to build software that gains traction, drives engagement, and supports continuous iteration. \u003c\/p\u003e\u003cp\u003eYou'll learn all about key growth engineering strategies like feature flighting, data-driven experimentation, logging, and metrics tracking. You'll find real-world case studies that break down design systems that support rapid iteration, and data-based product decision-making. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside the book: \u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy growth engineering matters and how engineers can get directly involved in it\u003c\/li\u003e \u003cli\u003eExperimentation strategies, including controlled rollouts and effective A\/B testing techniques\u003c\/li\u003e \u003cli\u003eHow to build scalable data pipelines and integrate real-time analytics\u003c\/li\u003e \u003cli\u003eWays to create a growth-first engineering culture, generating faster iterations without sacrificing quality\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for software engineers, product managers, and developers interested in building products that users love, \u003ci\u003eGrowth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World\u003c\/i\u003e is a must-read for entrepreneurs, founders, and other technology business leaders ready to discover how to consistently create commercially successful software.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rita Okonkwo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394378467\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394378463\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/21\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003c\/p\u003e","brand":"Rita Okonkwo","offers":[{"title":"Paperback","offer_id":48447031967999,"sku":"9781394378463","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f800c594-a822-441f-9b60-44dd4125ebcf.jpg?v=1777228351","url":"https:\/\/www.whiterainbookhouse.com\/products\/growth-engineering-rita-okonkwo-9781394378463","provider":"WR Book House","version":"1.0","type":"link"}