{"product_id":"growup-michelle-denogean-9781957321189","title":"GrowUp: Take Your Startup to the Next Level","description":"\u003cp\u003e\u003cstrong\u003eNot everyone is cut out to be an entrepreneur--but you are.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNot everyone starts a company from scratch--but you have.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNot everyone's startup is successful--but yours started out great.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIt felt as if you had startup superpowers at the beginning, didn't it? \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBut something has changed. What worked for you then isn't working now. Unfortunately, this is very common given that over ninety percent of startups fail. According to Michelle Denogean, MBA, an award-winning marketer, here's why: \"What made you great at starting will not make you great at growing.\" \u003c\/p\u003e\u003cp\u003eIn GrowUp: Take Your Startup to the Next Level, Michelle Denogean, explains why 90 percent of successful startups end up closing their doors. She has helped scores of founders to recognize their startup Superpowers. But every Superpower has a blind spot--a personal Kryptonite--that blocks you from leading your company to sustainable growth. Her model will take you from startup to GrowUp. \u003c\/p\u003e\u003cp\u003e\"If you are looking to take your startup to the next level and aren't sure how, I highly suggest reading GrowUp immediately.\" - Jim Stengel, CEO, Author, Former Global Marketing Officer, Proctor and Gamble\u003c\/p\u003e\u003cp\u003eMichelle Denogean earned her MBA at Pepperdine University and served as the Chief Marketing Officer for multiple successful startups. In 2023, Michelle received the coveted Icon Award for Top Marketer of the Year.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michelle Denogean\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1957321180\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781957321189\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berry Powell Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/10\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.49d","brand":"Michelle Denogean","offers":[{"title":"Paperback","offer_id":46217180807423,"sku":"9781957321189","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dfa72c41-4651-432c-b4ea-3a45e8ed38e7.jpg?v=1728514498","url":"https:\/\/www.whiterainbookhouse.com\/products\/growup-michelle-denogean-9781957321189","provider":"WR Book House","version":"1.0","type":"link"}