{"product_id":"guanxi-erdener-kaynak-9780789012890","title":"Guanxi: Relationship Marketing in a Chinese Context","description":"This systematic analysis of the Chinese concept of guanxi--broadly translated, \"personal relationship\" or \"connections\"--offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you with practical tools for implementing guanxi. This valuable book also contains case studies and information gathered from the authors' more than twenty years of combined working experience in the Chinese business world.\u003cbr\u003e\u003cbr\u003eTo view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erdener Kaynak,Y. H. Wong,Thomas Leung\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0789012898\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780789012890\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/16\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.74h x 6.22w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2002 pg. 98","brand":"Erdener Kaynak","offers":[{"title":"Hardcover","offer_id":48112757965055,"sku":"9780789012890","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_18d83988-9bba-48dc-83aa-1cee8c01314e.jpg?v=1769610729","url":"https:\/\/www.whiterainbookhouse.com\/products\/guanxi-erdener-kaynak-9780789012890","provider":"WR Book House","version":"1.0","type":"link"}