{"product_id":"guerrilla-advertising-jay-conrad-levinson-9780395687185","title":"Guerrilla Advertising","description":"\u003cp\u003eIn detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jay Conrad Levinson, Charles Rubin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0395687187\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780395687185\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Houghton Mifflin\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/1994\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.00w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 06\/01\/1994 pg. 1740","brand":"Jay Conrad Levinson","offers":[{"title":"Paperback","offer_id":45180122988799,"sku":"9780395687185","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_59f61c00-c14b-4327-b34d-50b8ade8b038.jpg?v=1712897539","url":"https:\/\/www.whiterainbookhouse.com\/products\/guerrilla-advertising-jay-conrad-levinson-9780395687185","provider":"WR Book House","version":"1.0","type":"link"}