{"product_id":"guerrilla-film-marketing-robert-g-barnwell-9781138916456","title":"Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films \u0026 Filmmakers","description":"\u003cp\u003eCreate an irresistible brand image and build an audience of loyal and engaged fans...\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGuerrilla Film Marketing\u003c\/i\u003e takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, \u003ci\u003eGuerrilla Film Marketing\u003c\/i\u003e offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.\u003c\/p\u003e\u003cp\u003eWritten by leading film industry professional Robert G. Barnwell, \u003ci\u003eGuerrilla Film Marketing\u003c\/i\u003e teaches readers how to: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eMaster the fundamentals of guerrilla branding, marketing and promotion;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eCreate an integrated marketing plan and calendar based on realistic budgets and expectations;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDevelop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAssemble behind-the-scenes pictures, videos and documentaries;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eProduce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka \"EPKs\"); and\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eMaximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eGuerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert G. Barnwell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138916455\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138916456\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/16\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.80h x 7.00w x 0.70d","brand":"Robert G. Barnwell","offers":[{"title":"Paperback","offer_id":47965202317567,"sku":"9781138916456","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_19e2d1f5-58ed-45a7-b237-e8ef84eb4044.jpg?v=1767279108","url":"https:\/\/www.whiterainbookhouse.com\/products\/guerrilla-film-marketing-robert-g-barnwell-9781138916456","provider":"WR Book House","version":"1.0","type":"link"}