{"product_id":"guerrilla-media-buying-ronald-d-geskey-9781450598767","title":"Guerrilla Media Buying: Discover How to Beat Goliath in Business","description":"GET MORE BANG FOR YOUR MEDIA BUCK! Discover the secrets of Guerrilla Media Buying, an \"unconventional\" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select the most cost effective options. Learn how to deal with media reps and negotiate media buys at a fraction of the cost. See 91 creative, low cost media ideas. Learn about \"under the radar buying techniques\"...and more! Guerrilla Media Buying, can defeat Goliath in business!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ronald D. Geskey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1450598765\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781450598767\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 290\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.61d","brand":"Ronald D. Geskey","offers":[{"title":"Paperback","offer_id":48217368133887,"sku":"9781450598767","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1c20fab3-8243-49d8-9fe8-1f8e88c590e8.jpg?v=1771996780","url":"https:\/\/www.whiterainbookhouse.com\/products\/guerrilla-media-buying-ronald-d-geskey-9781450598767","provider":"WR Book House","version":"1.0","type":"link"}