{"product_id":"guide-to-fashion-entrepreneurship-melissa-g-carr-9781609014933","title":"Guide to Fashion Entrepreneurship: The Plan, the Product, the Process","description":"\u003cp\u003e\u003ci\u003eGuide to Fashion Entrepreneurship\u003c\/i\u003e delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Melissa G. Carr, Lisa Hopkins Newell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1609014936\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781609014933\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fairchild Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/10\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.09h x 8.44w x 0.58d","brand":"Melissa G. Carr","offers":[{"title":"Paperback","offer_id":43991697064191,"sku":"9781609014933","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d07353bc-e0ef-41b1-abc8-dc4952a364d8.jpg?v=1683311706","url":"https:\/\/www.whiterainbookhouse.com\/products\/guide-to-fashion-entrepreneurship-melissa-g-carr-9781609014933","provider":"WR Book House","version":"1.0","type":"link"}