{"product_id":"guru-inc-aj-kumar-9781637748442","title":"Guru, Inc.: Win in the Creator Economy, Build an Iconic Brand, and Become the Go-To Authority in Your Niche","description":"\u003cb\u003eIn the age of social media as personal television, it's not about being the best at what you do, it's about being the best at getting the right people to see it. \u003ci\u003eGuru, Inc.\u003c\/i\u003e reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDigital marketing expert AJ Kumar reveals the hidden journey from having expertise to becoming the next level thought leader everyone turns to for answers. Most experts focus on getting better at their craft, but the real game is creating such a strong mental association that people can't think about your niche without thinking about you. \u003cp\u003e\u003c\/p\u003e Drawing from growing up around spiritual gurus, working with TV stars, and helping experts build million-dollar personal brands, Kumar shows how to make this internal shift and transform your very presence into something people seek out, remember, and can't ignore. \u003cp\u003e\u003c\/p\u003e Inside, you'll discover: \u003cbr\u003e \u003cul\u003e \u003cb\u003eThe Guru Ladder: \u003c\/b\u003e Go beyond Level 3, where most experts plateau, and rise to guru status. \u003cb\u003eThe 3 Strategic Moves: \u003c\/b\u003e Become the name people default to when they need your expertise, without shouting louder. \u003cb\u003eReturn on Attention Created (ROAC): \u003c\/b\u003eTurn views into value by measuring what actually moves the needle. \u003cb\u003eThe Personal Media Company Model: \u003c\/b\u003e Run your social media like a TV exec, not a wannabe influencer, and become binge-worthy by design. \u003cb\u003eThe Hidden Language of Virality: \u003c\/b\u003eTrigger emotion, stop scrolls, and create content that feels personal to every viewer. \u003cb\u003eBreaking the VOLT: \u003c\/b\u003e Cure the Virus of Limited Thinking that keeps most experts stuck in obscurity. \u003c\/ul\u003e \u003cbr\u003eThis isn't about posting more or getting lucky with the algorithm. It's about understanding why some experts naturally command respect while others with the same knowledge get ignored. The difference isn't talent or luck, it's an internal shift that changes how people perceive and respond to you. \u003cp\u003e\u003c\/p\u003e With a foreword by Neil Patel, \u003ci\u003eGuru, Inc\u003c\/i\u003e. will show you how to position your expertise, but the real transformation happens in how you see yourself. Most experts wait for permission to lead. The ones who break through simply decide they already belong. \u003cp\u003e\u003c\/p\u003e Your expertise deserves to be seen. This book shows you how to make that happen.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aj Kumar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637748442\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637748442\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Matt Holt Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs","brand":"Aj Kumar","offers":[{"title":"Hardcover","offer_id":47760581525759,"sku":"9781637748442","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8415bbb2-d469-4425-a0d3-d8ee70055cd5.jpg?v=1765513903","url":"https:\/\/www.whiterainbookhouse.com\/products\/guru-inc-aj-kumar-9781637748442","provider":"WR Book House","version":"1.0","type":"link"}