{"product_id":"hacking-the-human-mind-richard-shotton-9781804091326","title":"Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands","description":"\u003cp\u003e\u003cb\u003eBEHAVIORAL SCIENCE LESSONS FROM THE BEST\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company's success? A stab in the dark? \u003cp\u003e\u003c\/p\u003eHere's where behavioral science can help -- because unlike much of marketing theory, it has a solid evidence base. \u003cp\u003e\u003c\/p\u003eSpot the behavioral biases, and you can understand why a tactic works. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eGet a Behavioral Superboost \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eBrands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners? \u003cp\u003e\u003c\/p\u003eIn Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing. \u003cp\u003e\u003c\/p\u003e________________________________ \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWHAT PEOPLE SAY about \u003ci\u003eTHE ILLUSION \u003c\/i\u003e\u003ci\u003eOF CHOICE\u003c\/i\u003e and \u003ci\u003eTHE CHOICE FACTORY\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly.\"\u003cbr\u003e- ROBERT CIALDINI, Author of\u003ci\u003e Influence and \u003c\/i\u003e\u003ci\u003ePre-suasion\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"This book will make you better at your job. If you're trying to get your head around behavioral science, or how to apply it, look no further -- Shotton has done all the hard work for you.\"\u003cbr\u003e- JONAH BERGER, Author of \u003ci\u003eContagious\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modern\u003cbr\u003emarketing.\" - RORY SUTHERLAND, Author of \u003ci\u003eAlchemy\u003c\/i\u003e, Vice-chairman of Ogilvy \u003cp\u003e\u003c\/p\u003e\"Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade.\" - NIR EYAL, Author, \u003ci\u003eHooked\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Shotton, Michaelaaron Flicker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1804091324\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781804091326\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harriman House\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.00d","brand":"Richard Shotton","offers":[{"title":"Paperback","offer_id":46685963845887,"sku":"9781804091326","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_368f383a-2353-47ff-b537-154730e9f0c0.jpg?v=1741727295","url":"https:\/\/www.whiterainbookhouse.com\/products\/hacking-the-human-mind-richard-shotton-9781804091326","provider":"WR Book House","version":"1.0","type":"link"}