{"product_id":"hallyu-20-sangjoon-lee-9780472052523","title":"Hallyu 2.0: The Korean Wave in the Age of Social Media","description":"Collectively known as \u003ci\u003eHallyu\u003c\/i\u003e, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation. \u003cp\u003e\u003c\/p\u003eContributors to \u003ci\u003eHallyu 2.0: The Korean Wave in the Age of Social Media\u003c\/i\u003e explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sangjoon Lee, Abé Markus Nornes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0472052527\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780472052523\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Michigan Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 276\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2016","brand":"Sangjoon Lee","offers":[{"title":"Paperback","offer_id":43988163625215,"sku":"9780472052523","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_56890ea2-f272-453d-adf3-b44e20438354.jpg?v=1683292985","url":"https:\/\/www.whiterainbookhouse.com\/products\/hallyu-20-sangjoon-lee-9780472052523","provider":"WR Book House","version":"1.0","type":"link"}