{"product_id":"handbook-of-business-communication-gerlinde-mautner-9781501519000","title":"Handbook of Business Communication: Linguistic Approaches","description":"\u003cp\u003eThe book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gerlinde Mautner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 150151900X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781501519000\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Walter de Gruyter\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/08\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 700\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.43d","brand":"Gerlinde Mautner","offers":[{"title":"Paperback","offer_id":44124251783423,"sku":"9781501519000","price":52.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c8d000a0-debf-4d05-8cff-729ef44a7e47.jpg?v=1687435648","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-business-communication-gerlinde-mautner-9781501519000","provider":"WR Book House","version":"1.0","type":"link"}