{"product_id":"handbook-of-commercial-banking-d-chorafas-9780333736241","title":"Handbook of Commercial Banking: Strategic Planning for Growth and Survival in the New Decade","description":"Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e D. Chorafas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0333736249\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780333736241\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 463\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.19d","brand":"D. Chorafas","offers":[{"title":"Hardcover","offer_id":44254717804799,"sku":"9780333736241","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3c66dd16-2b64-4f0d-8020-4a08d769d908.jpg?v=1694613970","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-commercial-banking-d-chorafas-9780333736241","provider":"WR Book House","version":"1.0","type":"link"}