{"product_id":"handbook-of-e-tourism-meenakshi-s-jayant-choksi-9789349690332","title":"Handbook of E-Tourism","description":"Introduction to E-Tourism: Provide an overview of e-tourism, focusing on how digital technologies are transforming the tourism industry through online platforms, virtual experiences, and mobile accessibility. Online Travel Services: Discuss the rise of online travel agencies (OTAs), booking engines, and meta-search platforms that allow travelers to plan, compare, and book trips conveniently and cost-effectively. Digital Marketing in Tourism: Explore digital marketing strategies such as SEO, social media marketing, content creation, and influencer partnerships used to attract and engage global travelers. Tourism Information Systems: Highlight the role of information and communication technologies (ICT) in managing and delivering tourism services, including CRM systems, digital payment gateways, and cloud-based booking software. Virtual and Augmented Reality: Examine the growing use of VR and AR in offering immersive travel previews, virtual tours of destinations, and enhanced visitor experiences at tourist sites. Data Analytics and Personalization: Discuss how big data and analytics are used to understand traveler behavior, predict trends, and offer personalized travel experiences based on preferences and browsing history. Smart Tourism and IoT: Introduce smart tourism concepts powered by IoT devices and smart infrastructure, enabling seamless, real-time services and efficient destination management. Challenges and Future Trends: Address key challenges such as cybersecurity, digital literacy, and platform competition, while exploring future directions like AI-powered chatbots, blockchain in travel, and sustainable e-tourism practices.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Meenakshi S. Jayant Choksi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9349690330\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789349690332\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Agri Horti Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d","brand":"Meenakshi S. Jayant Choksi","offers":[{"title":"Hardcover","offer_id":48437704589567,"sku":"9789349690332","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ed583b21-d34b-4578-830c-303939c4526a.jpg?v=1777163515","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-e-tourism-meenakshi-s-jayant-choksi-9789349690332","provider":"WR Book House","version":"1.0","type":"link"}