{"product_id":"handbook-of-entrepreneurship-adam-davids-9781787153516","title":"Handbook of Entrepreneurship","description":"\u003cp\u003eFoundations of Entrepreneurship: Provide a comprehensive overview of the core concepts and theories of entrepreneurship, including definitions, entrepreneurial traits, and the role of entrepreneurship in economic development. Discuss various types of entrepreneurs, business models, and the entrepreneurial process from ideation to launch.\u003c\/p\u003e\u003cp\u003eBusiness Planning and Strategy: Explore the fundamentals of business planning and strategy development, including market research, business plan creation, and strategic planning. Cover essential components such as value propositions, competitive analysis, financial projections, and risk management.\u003c\/p\u003e\u003cp\u003eFunding and Financial Management: Discuss various sources of funding for entrepreneurs, including bootstrapping, venture capital, angel investors, crowdfunding, and government grants. Provide guidance on financial management, including budgeting, financial forecasting, and managing cash flow.\u003c\/p\u003e\u003cp\u003eMarketing and Sales Strategies: Examine effective marketing and sales strategies for startups, including brand development, digital marketing, customer acquisition, and sales techniques. Discuss tools and methods for market penetration, customer relationship management, and building a strong market presence.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adam Davids,Douglas Gilbert\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1787153517\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781787153516\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kruger Brentt Publisher Uk. Ltd.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d","brand":"Adam Davids","offers":[{"title":"Hardcover","offer_id":48445712564479,"sku":"9781787153516","price":159.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_41aabb20-f99a-4d66-86bb-fcafe795a17c.jpg?v=1777220181","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-entrepreneurship-adam-davids-9781787153516","provider":"WR Book House","version":"1.0","type":"link"}