{"product_id":"handbook-of-market-segmentation-art-weinstein-9780789021564","title":"Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition","description":"\u003cp\u003eDevelop a successful strategy for segmenting high-tech and industrial markets! \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips. \u003cp\u003e\u003c\/p\u003e From the author: \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe most important thing I've learned from working in market segmentation research and strategy for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or customer-oriented but base their marketing plans on cursory, incomplete, or emotional analyses. They end up with 'fuzzy' business missions, unclear objectives, information that isn't decision-oriented, unfocused promotional strategies, and no real plan to attack niche markets. This happens because they haven't developed an effective strategy for segmenting high-tech and industrial markets. They don't have a process that introduces and improves their business segmentation planning and execution. What they need is a handbook for improving their organization's performance in new and existing business markets.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firm is a state-of-the-art guide to market identification, analysis, selection, and strategy. The book is organized into four parts (segmentation planning, business segmentation bases, implementing segmentation strategy, segmentation strategy cases) and includes applications, case studies, checklists, figures, and tables. Each chapter features a Segmentation Skillbuilder (a field-tested exercise that improves your working knowledge of key business-to-business segmentation topics) and a Business Segmentation Insight (an in-depth look at a key segmentation issue). \u003cp\u003e\u003c\/p\u003e Handbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms examines: \u003cul\u003e \u003cli\u003e how to conduct effective, cost-efficient, and profitable segmentation studies \u003c\/li\u003e \u003cli\u003e segmentation options such as differentiation and niche marketing \u003c\/li\u003e \u003cli\u003e defining business markets \u003c\/li\u003e \u003cli\u003e a 10-point program for segmenting business markets (planning and research) \u003c\/li\u003e \u003cli\u003e business segmentation bases (geographics, firmographics, benefits, usage, purchasing behavior) \u003c\/li\u003e \u003cli\u003e how North American Industrial Classification System (NAICS) has replaced SIC analysis \u003c\/li\u003e \u003cli\u003e criteria for choosing target markets \u003c\/li\u003e \u003cli\u003e implementing segmentation in business organizations \u003c\/li\u003e \u003cli\u003e how to conduct (and benefit from) a segmentation audit \u003c\/li\u003e \u003cli\u003e detailed segmentation studies on six companiesCollins Aviation Services, Dev-Soft, Dow Corning, Lexmark International, Pharmacia Corporation, and Sportmed \u003c\/li\u003e \u003cli\u003e and much more!\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eHandbook of Market Segmentation, Third Edition: Strategic Target Marketing for Business and Technology Firms is an essential resource for business professionals working in the high-tech, industrial, and business service industries, and for educators training the next generation of marketers, managers, and strategists.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Art Weinstein\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0789021560\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780789021564\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 260\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.88h x 6.34w x 0.94d","brand":"Art Weinstein","offers":[{"title":"Hardcover","offer_id":48112757997823,"sku":"9780789021564","price":225.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3dc2bfd0-0ff6-47c8-94cd-d3823e5ae3c5.jpg?v=1769610730","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-market-segmentation-art-weinstein-9780789021564","provider":"WR Book House","version":"1.0","type":"link"}