{"product_id":"handbook-of-marketing-barton-weitz-9781412921206","title":"Handbook of Marketing","description":"The \u003cb\u003eHandbook of Marketing\u003c\/b\u003e presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cb\u003eHandbook\u003c\/b\u003e frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cb\u003eHandbook of Marketing\u003c\/b\u003e will be invaluable to advanced undergraduates, graduate students and academics in marketing.\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Barton Weitz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1412921201\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412921206\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/11\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 582\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.76h x 6.78w x 1.22d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2007 pg. 133\u003c\/p\u003e","brand":"Barton Weitz","offers":[{"title":"Paperback","offer_id":46216992882943,"sku":"9781412921206","price":77.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_05ff5c02-5732-43d3-82cf-9ab46fafd500.jpg?v=1728513960","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-marketing-barton-weitz-9781412921206","provider":"WR Book House","version":"1.0","type":"link"}