{"product_id":"handbook-of-ppc-advertising-anubhav-gupta-9798279045624","title":"Handbook of PPC Advertising: A Practical Guide to Planning, Executing, and Optimising Paid Media Campaigns","description":"\u003cb\u003eHandbook of PPC Advertising\u003c\/b\u003e is a practical and performance-focused guide to planning, executing, and optimising paid media campaigns across modern digital platforms. As competition for online visibility intensifies, pay-per-click advertising has become a critical channel for businesses seeking immediate, measurable results.\u003cbr\u003eAuthored by \u003cb\u003eDr. Anubhav Gupta\u003c\/b\u003e, a marketing strategist with more than two decades of experience, this book provides a structured approach to PPC advertising grounded in real-world execution. Dr. Gupta is an alumnus of \u003cb\u003eIIT-BHU\u003c\/b\u003e and \u003cb\u003eISB Hyderabad\u003c\/b\u003e, and the \u003cb\u003eCo-Founder of SARK Promotions and Curiobuddy\u003c\/b\u003e. He regularly shares his insights through \u003cb\u003eelgorythm.in\u003c\/b\u003e.\u003cbr\u003eDesigned as a \u003cb\u003eready reckoner for small businesses\u003c\/b\u003e, a \u003cb\u003ereference guide for practitioners\u003c\/b\u003e, and \u003cb\u003estructured study material for institutes\u003c\/b\u003e, this handbook covers campaign structure, keyword targeting, bidding strategies, ad copy development, conversion tracking, optimisation techniques, and performance measurement.\u003cbr\u003eWhether you are launching your first PPC campaign, managing client accounts, or teaching performance marketing, this book provides clear frameworks, checklists, and decision-making models for achieving consistent ROI from paid advertising.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anubhav Gupta\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798279045624\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 364\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.75d","brand":"Anubhav Gupta","offers":[{"title":"Paperback","offer_id":49083886862591,"sku":"9798279045624","price":38.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-ppc-advertising-anubhav-gupta-9798279045624","provider":"WR Book House","version":"1.0","type":"link"}