{"product_id":"handbook-of-research-on-consumerism-hans-ruediger-kaufmann-9781466658806","title":"Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices","description":"The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hans-Ruediger Kaufmann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466658800\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466658806\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 668\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 4.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 1.44d","brand":"Hans-Ruediger Kaufmann","offers":[{"title":"Hardcover","offer_id":46465505820927,"sku":"9781466658806","price":365.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_16a56ae8-d983-4759-baf7-7d206088fb54.jpg?v=1736346451","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-research-on-consumerism-hans-ruediger-kaufmann-9781466658806","provider":"WR Book House","version":"1.0","type":"link"}