{"product_id":"handbook-of-research-on-contemporary-hans-ruediger-kaufmann-9781522582700","title":"Handbook of Research on Contemporary Consumerism","description":"Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hans Ruediger Kaufmann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522582703\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522582700\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/20\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 370\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.88d","brand":"Hans Ruediger Kaufmann","offers":[{"title":"Hardcover","offer_id":47424418119935,"sku":"9781522582700","price":315.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0ca7cc53-6014-4ad0-a59f-a9dcceb28cb9.jpg?v=1761530094","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-research-on-contemporary-hans-ruediger-kaufmann-9781522582700","provider":"WR Book House","version":"1.0","type":"link"}