{"product_id":"handbook-of-research-on-digital-matthew-s-eastin-9781605667928","title":"Handbook of Research on Digital Media and Advertising: User Generated Content Consumption","description":"Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew S. Eastin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1605667927\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781605667928\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Information Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 772\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 4.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.20h x 8.70w x 1.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2010 pg. 137","brand":"Matthew S. Eastin","offers":[{"title":"Hardcover","offer_id":48088630722815,"sku":"9781605667928","price":265.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c206510e-cb5d-410f-b1dc-4e314e181b3e.jpg?v=1769105816","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-research-on-digital-matthew-s-eastin-9781605667928","provider":"WR Book House","version":"1.0","type":"link"}