{"product_id":"handbook-of-research-on-effective-nurdan-zncel-takran-9781466681255","title":"Handbook of Research on Effective Advertising Strategies in the Social Media Age","description":"Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nurdan Öncel Taşkıran\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 146668125X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466681255\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/28\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 540\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 1.19d","brand":"Nurdan Öncel Ta\u0026#351;k\u0026#305;ran","offers":[{"title":"Hardcover","offer_id":48453664571647,"sku":"9781466681255","price":335.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b6090bc3-9812-4a30-885c-c9bfd3fac03f.jpg?v=1777301522","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-research-on-effective-nurdan-zncel-takran-9781466681255","provider":"WR Book House","version":"1.0","type":"link"}