{"product_id":"handbook-of-research-on-global-ipek-krom-9781799896722","title":"Handbook of Research on Global Perspectives on International Advertising","description":"International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ipek Krom\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1799896722\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781799896722\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e IGI Global\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/24\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 428\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.94d","brand":"Ipek Krom","offers":[{"title":"Hardcover","offer_id":46420391723263,"sku":"9781799896722","price":315.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_48190606-ac2e-4ac9-9fd9-606f4fd48cee.jpg?v=1734634498","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-research-on-global-ipek-krom-9781799896722","provider":"WR Book House","version":"1.0","type":"link"}