{"product_id":"handbook-of-research-on-leveraging-norazah-mohd-suki-9781522507468","title":"Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement","description":"Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Norazah Mohd Suki\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522507469\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522507468\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/22\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 408\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.94d","brand":"Norazah Mohd Suki","offers":[{"title":"Hardcover","offer_id":47520529613055,"sku":"9781522507468","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b680efae-b7e7-4768-936d-a965bfe88b20.jpg?v=1762885623","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-research-on-leveraging-norazah-mohd-suki-9781522507468","provider":"WR Book House","version":"1.0","type":"link"}