{"product_id":"handbook-of-research-on-mobile-key-pousttchi-9781605660745","title":"Handbook of Research on Mobile Marketing Managent","description":"Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the advertising field crave. The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing thoughts and practices. Through offering more than 25 insightful articles by international experts on leading edge technologies of marketing applications, this reference is a critical resource for advertisers, researchers, and academicians. .\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Key Pousttchi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1605660744\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781605660745\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 584\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 4.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.20h x 8.60w x 1.60d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLJ Best Reference Sources\u003c\/i\u003e 11\/15\/2009 pg. 46\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2010\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2010 pg. 131","brand":"Key Pousttchi","offers":[{"title":"Hardcover","offer_id":48153771606271,"sku":"9781605660745","price":295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_39ab4d7e-5245-4af7-86a7-52384039028e.jpg?v=1770785719","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-research-on-mobile-key-pousttchi-9781605660745","provider":"WR Book House","version":"1.0","type":"link"}