{"product_id":"handbook-of-research-on-retailer-consumer-fabio-musso-9781466660748","title":"Handbook of Research on Retailer-Consumer Relationship Development","description":"Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fabio Musso\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466660740\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466660748\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 626\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 1.31d","brand":"Fabio Musso","offers":[{"title":"Hardcover","offer_id":48013937967359,"sku":"9781466660748","price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_552ace5e-6c01-42a8-afb4-d9833b010cf1.jpg?v=1767745705","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-research-on-retailer-consumer-fabio-musso-9781466660748","provider":"WR Book House","version":"1.0","type":"link"}