{"product_id":"handbook-of-research-on-social-diana-bogueva-9781522547570","title":"Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption","description":"As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience's reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Diana Bogueva\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522547576\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522547570\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 1.06d","brand":"Diana Bogueva","offers":[{"title":"Hardcover","offer_id":47244163580159,"sku":"9781522547570","price":325.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_af9d80e0-ffff-4341-953a-0eb9e8c92996.jpg?v=1758135084","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-research-on-social-diana-bogueva-9781522547570","provider":"WR Book House","version":"1.0","type":"link"}