{"product_id":"handbook-of-research-on-strategic-shai-rozenes-9781522520849","title":"Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry","description":"Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shai Rozenes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522520848\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522520849\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 540\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 1.19d","brand":"Shai Rozenes","offers":[{"title":"Hardcover","offer_id":44598550987007,"sku":"9781522520849","price":235.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c7edcc41-819b-4bbe-9d84-9560fcd8d704.jpg?v=1702383134","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-research-on-strategic-shai-rozenes-9781522520849","provider":"WR Book House","version":"1.0","type":"link"}