{"product_id":"handbook-of-research-on-technology-norazah-mohd-suki-9781799847724","title":"Handbook of Research on Technology Applications for Effective Customer Engagement","description":"In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Norazah Mohd Suki\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1799847721\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781799847724\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/04\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 428\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.94d","brand":"Norazah Mohd Suki","offers":[{"title":"Hardcover","offer_id":48014058225919,"sku":"9781799847724","price":325.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_790ca824-711c-48a3-b68a-3f9e18654d7b.jpg?v=1767746463","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-research-on-technology-norazah-mohd-suki-9781799847724","provider":"WR Book House","version":"1.0","type":"link"}