{"product_id":"handbook-of-tourist-behavior-metin-kozak-9780415993609","title":"Handbook of Tourist Behavior: Theory \u0026 Practice","description":"\u003cp\u003eIn today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism\/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. \u003cem\u003eThe Handbook of Tourist Behavior\u003c\/em\u003e will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Metin Kozak\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415993601\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415993609\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/12\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 268\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.80d","brand":"Metin Kozak","offers":[{"title":"Hardcover","offer_id":48064981041407,"sku":"9780415993609","price":240.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cba50f03-8ef3-45f6-968d-721fa95c8de6.jpg?v=1768672338","url":"https:\/\/www.whiterainbookhouse.com\/products\/handbook-of-tourist-behavior-metin-kozak-9780415993609","provider":"WR Book House","version":"1.0","type":"link"}