{"product_id":"hands-on-data-analytics-for-business-monica-w-m-tang-9781032619996","title":"Hands-On Data Analytics for Business","description":"\u003cp\u003eThe knowledge and skills of data analytics enable business professionals to make evidence-based decisions rather than just by intuition. To appreciate the knowledge and skills, one needs to understand the theory, hands-on statistical operations using computer software, business application case studies and the analytics project maturity roadmap.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eHands-on Data Analytics for Business \u003c\/i\u003e\u003c\/b\u003eis a concise all-in-one analytics textbook for business professionals and university students who want to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand the essential theories and concepts of data analytics\u003c\/li\u003e \u003cli\u003eGrasp hands-on practical statistical and analytics skills step-by-step using SPSS and Excel\u003c\/li\u003e \u003cli\u003eAppreciate real-world well-known case studies in human resources, marketing and supply chain on how data analytics is applied in business.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis book is for business professionals or university students seeking to master data analytics knowledge and technical skills to a level allowing them to practice data analytics hands-on and manage data analytics projects at scale. For business professionals, the book is written in a way to help learn statistical skills in a concise way with practical real-world examples to inspire business applications. For students, this book is organized in a sequence readily deliverable for a university course, with classes combining theory or concepts, hands-on practice and case studies. For all readers, the book is an essential guide on using data analytics to tackle modern complex activities for companies to gain a competitive edge.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Monica W. M. Tang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032619996\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032619996\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Auerbach Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.38d","brand":"Monica W. M. Tang","offers":[{"title":"Paperback","offer_id":48241964679423,"sku":"9781032619996","price":68.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_56b5daa9-b1ce-4f08-a27f-7cdf0c4d7973.jpg?v=1772656816","url":"https:\/\/www.whiterainbookhouse.com\/products\/hands-on-data-analytics-for-business-monica-w-m-tang-9781032619996","provider":"WR Book House","version":"1.0","type":"link"}