{"product_id":"happy-customers-everywhere-bernd-schmitt-9780230116450","title":"Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology","description":"Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan:\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bernd Schmitt, Glenn Van Zutphen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230116450\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230116450\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martins Press-3PL\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/24\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.40w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 04\/02\/2012\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2012","brand":"Bernd Schmitt","offers":[{"title":"Hardcover","offer_id":44044023988479,"sku":"9780230116450","price":40.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2d49878f-328e-49f7-9e2d-d226369b5403.jpg?v=1684970481","url":"https:\/\/www.whiterainbookhouse.com\/products\/happy-customers-everywhere-bernd-schmitt-9780230116450","provider":"WR Book House","version":"1.0","type":"link"}