{"product_id":"happy-is-up-sad-is-jrn-hurtienne-9789063695934","title":"Happy Is Up, Sad Is Down: 65 Metaphors for Design","description":"We think, feel, and talk in metaphors. \u003cp\u003e\u003c\/p\u003eWhy not use them for design?\u003cbr\u003eFeeling down? Cheer up  We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eHappy is Up, Sad is Down\u003c\/i\u003e is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.\u003cbr\u003eMetaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jn Hurtienne, Diana Lfler, Clara H?ch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9063695934\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789063695934\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bis Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/11\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.30h x 6.00w x 0.90d","brand":"Jn Hurtienne","offers":[{"title":"Hardcover","offer_id":44045419544831,"sku":"9789063695934","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5f0e4f0b-4e3d-4857-8f29-38f394a5e25e.jpg?v=1684978637","url":"https:\/\/www.whiterainbookhouse.com\/products\/happy-is-up-sad-is-jrn-hurtienne-9789063695934","provider":"WR Book House","version":"1.0","type":"link"}