{"product_id":"hardball-pr-rusty-cawley-9780595301133","title":"Hardball PR: How to Get Tough with Predatory Journalists Who Threaten Your Corporation","description":"To all corporate executives:  \u003cp\u003eWarning! \u003c\/p\u003e \u003cp\u003eThere are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. \u003c\/p\u003e \u003cp\u003eThey want to get there quick. They want to get there with minimal effort. And they won't mind getting there by destroying your company and marching over its corpse. \u003c\/p\u003e \u003cp\u003eThese are the predatory journalists. They disguise themselves as \"investigative reporters,\" but investigation is the least of their concerns. What they want is the hot headline that portrays you as a villain and that ignites public outrage. They know this is the fast track to stardom in the news media, and they're not about to let little things like facts, truth and context get in the way. \u003c\/p\u003e \u003cp\u003eWhere do they get their stories? Often from Corporate America's most ruthless antagonists: plaintiff attorneys and social activists. \u003c\/p\u003e \u003cp\u003eTraditional PR says that you must kowtow to these thugs. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eHardball PR\u003c\/i\u003e says you can fight back--and win. \u003c\/p\u003e \u003cp\u003eRead this book. The life you save could belong to your company. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rusty Cawley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595301134\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595301133\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/06\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.22h x 5.98w x 0.59d","brand":"Rusty Cawley","offers":[{"title":"Paperback","offer_id":48441098633471,"sku":"9780595301133","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2da3ff30-abb7-43ab-8726-71a1b7f48c90.jpg?v=1777188680","url":"https:\/\/www.whiterainbookhouse.com\/products\/hardball-pr-rusty-cawley-9780595301133","provider":"WR Book House","version":"1.0","type":"link"}