{"product_id":"hardball-selling-robert-shook-9781402201073","title":"Hardball Selling: (How to Turn the Pressure On, Without Turning Your Customer Off)","description":"\u003cp\u003eStraightforward strategies for those who want to take control of the sale and join the winning top 5 percent of the sales force\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e?Get your foot in the door\u003c\/li\u003e\n\u003cli\u003eControl the sale without manipulation\u003c\/li\u003e\n\u003cli\u003e?Create a sense of urgency\u003c\/li\u003e\n\u003cli\u003e?Let the buyer participate\u003c\/li\u003e\n\u003cli\u003e?Learn the crucial subtleties of an aggressive approach\u003c\/li\u003e\n\u003cli\u003e?Target the biggest sales\u003c\/li\u003e\n\u003cli\u003e?Sell abroad\u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor many companies, 20 percent of their sales force generates 80 percent of their sales volume. In this hands-on guide, Robert L. Shook, a master salesman, teaches the high-pressure strategies that mean the difference between a super seller and a salesperson. The methods spelled out in this book describe what it takes to be in the elite 5 percent.\u003c\/p\u003e\u003cp\u003eIn\u003cem\u003e Hardball Selling\u003c\/em\u003e, Shook inspires all salespeople to dare to be different and master hard selling without browbeating or offending customers. Shook spent 17 years in the trenches perfecting his successful strategies. Using the four basic principles of hardball selling, he guides you through all the steps, from getting past the \"gatekeeper\" to the single-minded tactics necessary to close a sale.\u003c\/p\u003e\u003cp\u003e\"Shook's Hardball Selling is provocative and controversial--and filled with wonderful selling tips. I highly recommend it to every salesperson.\"--Martin D. Shafiroff, the world's No. 1 stockbroker\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Shook\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1402201079\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781402201073\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sourcebooks\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 201\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.02w x 0.61d","brand":"Robert Shook","offers":[{"title":"Paperback","offer_id":43925420638463,"sku":"9781402201073","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_bf0f6437-eac3-440e-92f4-912618327341.jpg?v=1681077173","url":"https:\/\/www.whiterainbookhouse.com\/products\/hardball-selling-robert-shook-9781402201073","provider":"WR Book House","version":"1.0","type":"link"}