{"product_id":"harnessing-omni-channel-marketing-strategies-for-wilson-ozuem-9781627347402","title":"Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands","description":"\u003cp\u003eThis book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment.\u003cbr\u003e \u003cbr\u003e The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wilson Ozuem\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1627347402\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781627347402\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Brown Walker Press (FL)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 386\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.80d","brand":"Wilson Ozuem","offers":[{"title":"Paperback","offer_id":43941181915391,"sku":"9781627347402","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a1840c0a-077f-4d2f-a4c4-c338b7c1584b.jpg?v=1681451398","url":"https:\/\/www.whiterainbookhouse.com\/products\/harnessing-omni-channel-marketing-strategies-for-wilson-ozuem-9781627347402","provider":"WR Book House","version":"1.0","type":"link"}