{"product_id":"harnessing-the-power-at-your-dominic-walters-9781838348809","title":"Harnessing the Power at Your Fingertips: A Leader's Guide to B2B Marketing Communications","description":"\u003cp\u003eYour quick-read guide to the power of marketing communications and why it is so important to your strategy and business. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWithout the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eNo matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e- Growing and protecting your business's reputation\u003c\/p\u003e\u003cp\u003e- The power of a symbiotic relationship between marketing communication and sales\u003c\/p\u003e\u003cp\u003e- The significance of building an army of advocates, both in-house and out-of-house\u003c\/p\u003e\u003cp\u003e- How to use agencies effectively in a world where old approaches to branding and advertising no longer work\u003c\/p\u003e\u003cp\u003e- Getting value for money from your marketing communications \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eA compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dominic Walters\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1838348808\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781838348809\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cutting Through the Bull Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 86\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.23d","brand":"Dominic Walters","offers":[{"title":"Paperback","offer_id":44077549519103,"sku":"9781838348809","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cdc9f23b-fc1e-401a-b7df-2a74600b31d4.jpg?v=1685470563","url":"https:\/\/www.whiterainbookhouse.com\/products\/harnessing-the-power-at-your-dominic-walters-9781838348809","provider":"WR Book House","version":"1.0","type":"link"}