{"product_id":"hbrs-10-must-reads-on-harvard-business-review-9781422189887","title":"Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)","description":"\u003cp\u003e\u003cb\u003eStop pushing products--and start cultivating relationships with the right customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the \u003cb\u003eHarvard Business Review\u003c\/b\u003e archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.\u003c\/p\u003e\u003cp\u003eLeading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFigure out what business you're \u003ci\u003ereally\u003c\/i\u003e in\u003c\/li\u003e\n\u003cli\u003eCreate products that perform the jobs people need to get done\u003c\/li\u003e\n\u003cli\u003eGet a bird's-eye view of your brand's strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003eTap a market that's larger than China and India combined\u003c\/li\u003e\n\u003cli\u003eDeliver superior value to your B2B customers\u003c\/li\u003e\n\u003cli\u003eEnd the war between sales and marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Harvard Business Review, Clayton M. Christensen, Theodore Levitt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1422189880\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781422189887\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.40w x 0.80d","brand":"Harvard Business Review","offers":[{"title":"Paperback","offer_id":44049685577983,"sku":"9781422189887","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1daf79f4-61ec-4c1f-8aa7-e3152f7aee6e.jpg?v=1685002903","url":"https:\/\/www.whiterainbookhouse.com\/products\/hbrs-10-must-reads-on-harvard-business-review-9781422189887","provider":"WR Book House","version":"1.0","type":"link"}