{"product_id":"hbrs-10-must-reads-on-harvard-business-review-9781633694385","title":"Hbr's 10 Must Reads on Entrepreneurship and Startups (Featuring Bonus Article \"Why the Lean Startup Changes Everything\" by Steve Blank)","description":"\u003cp\u003e\u003cb\u003eThe best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We've combed through hundreds of articles in the \u003cb\u003eHarvard Business Review\u003c\/b\u003e archive and selected the most important ones to help you build your company for enduring success.\u003c\/p\u003e\u003cp\u003eLeading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand what makes entrepreneurial leaders tick\u003c\/li\u003e\n\u003cli\u003eKnow what matters in a great business plan\u003c\/li\u003e\n\u003cli\u003eAdopt lean startup practices such as business model experimentation\u003c\/li\u003e\n\u003cli\u003eBe prepared for the race for scale in Silicon Valley\u003c\/li\u003e\n\u003cli\u003eBetter understand the world of venture capital--and know what you'll get along with VC funding\u003c\/li\u003e\n\u003cli\u003eTake an alternative approach to entrepreneurship: buy an existing business and run it as CEO\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis collection of articles includes Hiring an Entrepreneurial Leader, by Timothy Butler; How to Write a Great Business Plan, by William A. Sahlman; Why the Lean Start-Up Changes Everything, by Steve Blank; The President of SRI Ventures on Bringing Siri to Life, by Norman Winarsky; In Search of the Next Big Thing, an interview with Marc Andreessen by Adi Ignatius; Six Myths About Venture Capitalists, by Diane Mulcahy; Chobani's Founder on Growing a Start-Up Without Outside Investors, by Hamdi Ulukaya; Network Effects Aren't Enough, by Andrei Hagiu and Simon Rothman; Blitzscaling, an interview with Reid Hoffman by Tim Sullivan; Buying Your Way into Entrepreneurship, by Richard S. Ruback and Royce Yudkoff; and The Founder's Dilemma, by Noam Wasserman.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Harvard Business Review, Steve Blank, Marc Andreessen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1633694380\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781633694385\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/13\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 0.50d","brand":"Harvard Business Review","offers":[{"title":"Paperback","offer_id":44051073499391,"sku":"9781633694385","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f14f51eb-5ad9-4c7d-a59c-f63fa1ac1b73.jpg?v=1685010933","url":"https:\/\/www.whiterainbookhouse.com\/products\/hbrs-10-must-reads-on-harvard-business-review-9781633694385","provider":"WR Book House","version":"1.0","type":"link"}