{"product_id":"hbrs-10-must-reads-on-harvard-business-review-9781633696891","title":"Hbr's 10 Must Reads on Business Model Innovation (with Featured Article Reinventing Your Business Model by Mark W. Johnson, Clayton M. Christensen, an","description":"\u003cp\u003eThis book provides the essential ideas on how both startups and incumbent businesses can generate new business models, develop digital business models, and innovate within existing business models.\u003c\/p\u003e\u003cp\u003eLeading experts such as Clayton Christensen, Vijay Govindarajan, Steve Blank, Mark W. Johnson, and Rita Gunther McGrath provide the insights and advice you need to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild a new business in an established organization\u003c\/li\u003e\n\u003cli\u003eGive your traditional offerings a shot in the arm\u003c\/li\u003e\n\u003cli\u003eUnderstand how a business model differs from a strategy\u003c\/li\u003e\n\u003cli\u003eEstablish digital business models around traditional products\u003c\/li\u003e\n\u003cli\u003eAdopt the practices of lean start-ups\u003c\/li\u003e\n\u003cli\u003eReimagine your core business as a platform\u003c\/li\u003e\n\u003cli\u003eCounter threats by revolutionizing your business model\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAudience: C-level leaders, business line managers, product managers. Any leader or manager involved in any aspect of creating products\/services or generating value from them. Entrepreneurs and startups who are rapidly changing business models.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Harvard Business Review, Clayton M. Christensen, Mark W. Johnson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1633696898\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781633696891\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/02\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.56d\u003c\/p\u003e","brand":"Harvard Business Review","offers":[{"title":"Hardcover","offer_id":43984769876223,"sku":"9781633696891","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_54f7e852-6437-4ea9-98f4-c1349c2cadcc.jpg?v=1683274089","url":"https:\/\/www.whiterainbookhouse.com\/products\/hbrs-10-must-reads-on-harvard-business-review-9781633696891","provider":"WR Book House","version":"1.0","type":"link"}